Julio Gomez Cordón, Executive Director of the Spanish company Avanzare Innovación Tecnológica, a European leader in advanced functional materials, has announced the creation of a USA subsidiary and the strengthening of its leadership team with the appointment of a new CEO. Julio Gómez emphasized the company’s strong commitment to growth and international expansion.

Avanzare’s USA subsidiary is already operational, and the company is working on establishing a second subsidiary in Mexico, as North America is one of the key focuses of the group’s international expansion.

To solidify its current and future growth, the organization has appointed Sergio Moriano García as its new CEO. With 18 years of experience in the plastics sector for engineering applications, such as automotive and aerospace, Sergio brings a wealth of expertise.

Julio Gómez stressed the importance of building strong, cohesive, and well-structured leadership teams, which is why they brought Sergio on board. Together with his team, he will be responsible for reinforcing and accelerating the expansion and transformation that Avanzare has been pursuing in recent years.

Avanzare recruited Sergio from one of the largest multinational companies in the petrochemical sector, Saudi company SABIC, which closed 2023 with sales of €34 billion. Sergio was responsible for SABIC’s key accounts in EMEA (Europe, the Middle East, and Africa). SABIC is owned by ARAMCO, the Saudi oil company that produces 10% of the world’s oil.

Sergio has established himself as a leading expert in the European plastics industry. He has previously worked for some of the sector’s leaders, including Avient Corporation and Domo Chemicals.

Moriano is a strong advocate for teamwork, quality, customer service, brand value, and ethical responsibility. For Sergio, several factors led him to take on the role of CEO at Avanzare. It all began in 2014, when he had the opportunity to visit the facilities of Ensatec, now a division of the Group, to conduct testing with the company he worked for at the time.

Avanzare’s growth and increasing market presence in the following years sparked Sergio’s genuine interest in the company’s work, especially in developing materials with capabilities that few companies in Europe can offer. This interest has grown further due to the Group’s current focus on expanding its specialty solutions and advanced materials, which are increasingly in demand in the plastics and rubber sectors.

However, business activity has not been Sergio’s only motivation. La Rioja, a welcoming community rich in traditions, has influenced his decision. Sergio, originally from Monzón (Huesca), finds similarities in both the character of the locals and the landscapes of this region, which has made his relocation and adaptation to local life easier.

Sergio Moriano holds a degree in Chemical Sciences from the University of Zaragoza. Additionally, in 2023, he enhanced his education with an Executive MBA focused on business management, marketing, and related disciplines from EAE Business School.